Binary presents its passenger OS—live on an autonomous vehicle at the Dubai World Congress for Self-Driving Transport
Passenger OS running live on an autonomous vehicle
With Binary onboard, passengers can see and share their trip, send turn-by-turn navigation to the driver, use in-ride voice translation (20+ languages), and request assistance. They can also watch videos, listen to music and podcasts, play quick games, and explore audio tours—all from a screen-native, touch-first interface.
“As LiDAR, radar, sensors, AI and cameras converge, differentiation shifts from mobility to experience. Mobility will not be the product, experience will, and it will decide who wins,” said Santosh Sarma, Co-Founder & CEO of Binary. “Our proprietary passenger OS turned idle ride time into useful time with utilities, information, entertainment, safety, and services, similar to best-in-class in-flight entertainment, inside the car.”
Why this matters
Intel predicts a fast-emerging Passenger Economy of about $7 trillion by 2050, including $200 billion from new in-ride applications and services, the layer Binary is building for. Binary already operates at real scale in the UAE, with 2,000+ taxis reaching millions of passengers each month, proving that a passenger-first OS can be deployed, updated, monetized, and measured like any modern platform.
For fleet operators, Binary delivers new revenue lines, enhanced passenger experience, and built-in feedback systems on a platform designed to integrate with most taxi dispatch and rideshare app ecosystems.
Media contact: info@enterbinary.com
About Binary
Binary operates the UAE’s largest network of connected in-taxi screens. Powered by its proprietary passenger OS, Binary blends content, targeted advertising, and passenger-focused utilities, reaching millions of riders every month.
Santosh Sarma
Binary
info@enterbinary.com
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